{"id":1490,"date":"2021-08-09T09:55:02","date_gmt":"2021-08-09T07:55:02","guid":{"rendered":"https:\/\/www.parthages.be\/eboutique\/?post_type=product&#038;p=1490"},"modified":"2021-08-09T09:55:03","modified_gmt":"2021-08-09T07:55:03","slug":"communications-des-associations","status":"publish","type":"product","link":"https:\/\/www.parthages.be\/eboutique\/produit\/communications-des-associations\/","title":{"rendered":"Communications des associations"},"content":{"rendered":"<p>Mobiliser pour une cause, sensibiliser des publics, changer les comportements ou collecter des fonds sont autant d\u2019objectifs propres aux associations, qui n\u00e9cessitent une communication particuli\u00e8re par rapport \u00e0 celle des entreprises. L\u2019ouvrage met en lumi\u00e8re les sp\u00e9cificit\u00e9s de la communication associative et propose des m\u00e9thodes et outils pour mettre en \u0153uvre une strat\u00e9gie adapt\u00e9e :<\/p>\n<p>. D\u00e9finir l\u2019identit\u00e9 d\u2019une association.<\/p>\n<p>. D\u00e9velopper la communication interne et externe.<\/p>\n<p>. Am\u00e9liorer la communication institutionnelle.<\/p>\n<p>. Construire une campagne de sensibilisation.<\/p>\n<p>. Mettre en place des relations avec les entreprises et les pouvoirs publics.<\/p>\n<p>(Pr\u00e9sentation de l\u2019\u00e9diteur)<\/p>\n<p>LIBAERT T.- PIERLOT J-M.<\/p>\n<p>Editions Dunod<\/p>\n<p>2009-178p.-23\u20ac<\/p>\n<p>300gr<\/p>\n<p>ISBN\u00a0: 978 -2-10-051763-3<\/p>\n<p>Cote doc\u00a0: 8-20-LIB-C<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Mobiliser pour une cause, sensibiliser des publics, changer les comportements ou collecter des fonds sont autant d\u2019objectifs propres aux associations, qui n\u00e9cessitent une communication particuli\u00e8re par rapport \u00e0 celle des entreprises.<\/p>\n","protected":false},"featured_media":1491,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","spay_email":""},"class_list":["post-1490","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-livres","product_tag-association","product_tag-communication","product_tag-ethique","product_tag-lien-social","product_tag-methode","product_tag-outil","product_tag-relation-publique","product_tag-sensibilisation","product_tag-strategie"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/product\/1490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/comments?post=1490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/www.parthages.be\/eboutique\/wp-json\/wp\/v2\/media?parent=1490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}